Estheticians, skincare specialists, facialists, cosmetologists-– You name it. No matter your title, you are in the business of beautification, and your skincare studio is a reflection of how you treat your clients.
So, it is important to have the right equipment, resources, customer relations, and studio space to guarantee your success in the beauty industry. In order to become an established esthetician, there are a few must-haves you should include in your skincare studio and business plan in general.
Before we delve into the necessities, it might be helpful to get a little bit of background to understand how the beauty industry has changed over the years. Let’s get started!
How the Beauty Industry Has Changed
The beauty industry is booming with new innovations, emerging trends, and more people exploring different interests. Although the Internet, and social media in particular, have provided people with free access to skincare techniques, the need for experienced estheticians has not decreased.
According to the Bureau of Labor Statistics, there are currently about 80,500 skincare specialists in the United States. This number is estimated to grow by 13,400 each year as more and more people enter the industry.
The COVID-19 pandemic also significantly impacted the industry, as with most other industries, in a negative way. However, estheticians and skincare specialists bounced back with high sanitization standards and an influx of new customers in 2022.
It’s no secret that most beauty industry customers are women, but men are expected to make a noteworthy contribution in the upcoming years. In 2023, skincare globally accounts for $171.7 billion of revenue and makes up the largest portion of the beauty industry at 42% of the market share.
Managing A Skincare Studio: 5 Ways to Succeed
Now that we established a bit of background on the changes in the beauty industry, we can discuss how you can ensure your success as an esthetician or skincare professional.
So, without further ado, let’s dive into the 5 things you should know about when managing your own skincare studio.
1) Buy Smart, Not Cheap
This is perhaps the most important piece of advice we can offer entrepreneurial estheticians as they embark on their business journey. While you may be tempted to save a couple of bucks as you are getting started, you might kick yourself in the long run when your cheap equipment falls apart.
That’s why you should invest in high-quality equipment and tools, so you can better serve your clients. They will appreciate you giving them the best treatment possible with upscale equipment, so it also helps build solid customer relationships.
While it might seem expensive now, you will avoid a headache down the road. Quality esthetician supplies and equipment are necessary for a successful skincare studio. So, don’t feel apprehensive about these big up-front purchases because they will pay off in the end.
2) Create a Coherent Aesthetic
Being in an industry that values beautification, the aesthetic of your skincare studio is a crucial aspect of your business. It should look clean and professional as opposed to cold and sterile, but don’t be afraid to add your own flare that gives the space a personal feel.
Everything from the lighting, seating, artwork, and even the smell of your skincare studio should be carefully crafted to give your customers a delightful experience that will make them want to come back again.
Since your customers will be sitting or laying down for the duration of their appointment, you should choose comfort over style. You’ll thank us later.
3) Establish Your Services
Whether you are highly specialized in a certain area or consider yourself a jack-of-all-trades, make sure your services are clear to your customers. Your website should include all of your services and specialties, so your customers know what to expect from their visit.
You don’t want someone to show up asking for a service that is out of your reach. Consider an online booking platform that outlines your services, so your customers can pick and choose what they’d like to have done.
Also, establishing fair prices for each of your services will give you a more competitive edge. Your customers will be more inclined to choose you if you are good at your job AND an affordable option.
4) Start a Social Presence
Social media is a great tool to use when running your own business, especially for entrepreneurs. You can use social media to demonstrate how your treatments work and the products you use on your customers.
Nowadays, it is practically a given that entrepreneurs use social media to grow their brand because it has shown to be so successful for start-ups and estheticians in particular.
With the influential power of social media, you can significantly increase your amount of prospective customers and build trust with your audience. It gives your brand a more personal feel, and you can directly answer questions and respond to comments.
You can even try using user-generated content to showcase how your services are beneficial to real people. Social media advertisements are also a great way to put yourself in front of your target audience, which leads to more bookings and more happy customers. It’s a win-win!
5) Find the Perfect Environment
Not only is the aesthetic of your skincare studio crucial to your success, but the location is as well. The environment of your skincare studio should be welcoming and easily navigable, so your customers won’t feel intimidated upon their first visit with you.
Rentable studio or salon suites are a great option because they provide the professional feel your clients look for and you can customize them however you want. Bonus points if you find a studio that offers cleaning services and on-site washers and dryers.
The aesthetic and the environment of your skincare studio go hand in hand. They should naturally flow into each other, and your customers will appreciate having a place where they can feel comfortable visiting on a regular basis.
Succeed With Your Own Private Skincare Studio
Now that you have some useful tips on how to successfully manage your own skincare studio, you can put what you have learned into action. Whether you are a seasoned pro or just dipping your toes in the beauty industry, having your own studio is a perk.
At My Creative Studios, you have the freedom to pick your own service prices, customize your suite, and be your own boss. Our rentable studios are fully customizable and offer the ideal environment for your business.
So, give your customers the satisfaction they deserve with your own private skincare studio. Reserve your studio today or schedule a tour to see how your business can succeed at My Creative Studios.