Whether you are an experienced professional or just testing the waters as an entrepreneur, coming up with product display ideas that intrigue your customers is a great way to drive sales.
But, you might have a difficult time finding the perfect product display ideas for your studio. It’s hard to know what kind of merchandising will work best for your clients, and you don’t want to miss out on sales opportunities that will boost your profits.
Don’t fret! That’s what we’re here for.
In this article, we will discuss:
- How to use visual merchandising to entice your customers.
- 7 product display ideas to easily enhance your studio.
So, let’s get started!
What is Visual Merchandising?
When it comes to serving your clients, you want them to have the most pleasurable experience possible. You should create an inviting space in your studio so that your customers feel comfortable.
That being said, you can make the most out of your space and studio product display by utilizing visual merchandising.
Visual merchandising is how you optimize your retail displays to highlight the benefits of your products and engage customers. The goal of visual merchandising is to guide customers toward making a purchase.
How To Use Visual Merchandising in Your Studio
In order to make the most of your space, you need to establish appealing visual merchandising in your studio with some product display ideas. You should display items that you believe benefit your clients and enhance their experience at your studio.
Product placement is the key factor of visual merchandising. Make your retail items accessible, appealing, and advantageous for your clients. Once you find the perfect display technique, you can expect your product sales to increase.
Now that you know what visual merchandising is, let’s discuss how you can use it to enhance your studio with these product display ideas.
7 Easy Product Display Ideas To Enhance Your Studio
While you can use visual merchandising to enhance your retail display, you need to understand how it affects the customer experience. Doing so requires some background research to see what the best approach is for your clients, and this is a crucial step for retail success.
So, here are 7 ideas for enhancing your studio product display.
Set Your Retail Product Goals
The first step of enhancing your display is to take inventory of the products you have and set goals for your business. If you’re an entrepreneur, you have the freedom to make these decisions for yourself, but you need to be smart and realistic with your goals.
Start by setting objectives that are actually attainable. For example, if your end goal is to sell $1,200 worth of products a month, it might be beneficial to start with a goal of $600. Then, you can determine which products sell the best and gear your visual merchandising toward that.
Analyze How Clients Interact With Products
In order to establish effective visual merchandising, you will most likely need to do a trial run to see which display methods work well for your business. Make insightful observations about the products that clients are drawn to whether they purchase them or not.
They might ask questions about specific products, study the ingredients, or inquire about the price. These are all things to consider when determining the final placement for the products.
Use Strategic Studio Product Displays Ideas
Once you have done a little bit of background research, you can then tailor your studio space to reflect what your observations found. As we mentioned earlier, product placement is a key element of effective visual merchandising.
Put the products that perform the best in the most accessible and appealing position. This way, your customers will be more likely to engage with them and lead toward a sale.
Redesign Your Retail Space
In your studio, you should craft a space that flows with your aesthetic. Whatever that may be, try to keep the design clean and consistent throughout the entire studio. Some product display ideas for redesigning your space include using multi-purpose furniture.
Adding some shelves, tables, or other accessories can revamp your space, improve the customer experience, and enhance your product displays. Accent or decorative lighting can also be beneficial for highlighting your products and creating some ambiance in your studio.
Educate Your Clients
Oftentimes, your clients will be curious about the process and products you use to treat them. This is a perfect opportunity to educate them on the products you think would be the most beneficial for their personal use.
Whether you give them a brief how-to-use overview or list the ingredients that could be useful to them, try to offer helpful information to your clients. By doing so, you foster a connection with your clients and nurture a sale.
Give Out Samples
Before purchasing a product, especially a more expensive one, customers can become a little apprehensive. To ease their minds, keep an array of samples to give out so your customers can try the product before committing to the purchase.
Not only will this allow the person to try the product before purchasing, but it will also help build a trusting relationship with your clients. So, they will be more inclined to choose you over your competitors in the future.
Sell Products That Benefit Your Clients
Since the customer always comes first, you should prioritize their health and comfort when they visit your studio. Depending on the person, you should recommend products that are healthy and can improve their daily routines.
In other words, don’t try to sell products that you wouldn’t use on yourself. Be honest with your retail, and then you will see how beneficial it is for both your clients and your business.
Make the Most Out of Your Space With My Creative Studios
Now that you know some of the best ideas to enhance your studio product display, you can put what you’ve learned into action. By taking your customer’s experience into account, you can improve your product sales while simultaneously growing your client base.
If you’re looking for the perfect space for your studio, look no further. My Creative Studios offers rentable, fully equipped creative studios that are customizable for you and your clients’ needs.
We also provide you the tools you need to grow your business and let you have complete freedom over your schedule, prices, products, and services. For more studio customization ideas, read our blog about how to decorate your salon studio.
Ready to become your own boss? Schedule a tour of your future suite and reserve your studio space today!