When it comes to running your own private tattoo studio, there are a few things to keep in mind to jumpstart your success. The best indicator of a successful tattoo studio is the number of clients you bring in.
Whether it is through social media, referrals, or word-of-mouth, the more customers you bring in, the more profitable you will be in your entrepreneurial endeavors.
Although this is easier said than done, there are some effective ways to draw in new and loyal clients and enhance their experiences in your studio.
So, without further ado, let’s discuss the 10 ways you can elevate your private tattoo studio to grow your clientele and enhance your business.
7 Ways to Elevate Your Private Tattoo Studio and Get More Clients
As we already mentioned, the key to running a prosperous studio is to increase your clientele. This is usually where entrepreneurs struggle the most when kick starting their business because it can be hard to get your first few customers through the door.
The good thing is that once you start consistently satisfying your customers, it can lead to a snowball effect of positive reviews and social selling, which can basically promote your business for you.
But, the most important factor to take into consideration is your client’s experience. When you put your clients first, the rest will come easily.
1. Environment is Everything
Crafting the environment of your private tattoo studio is most likely the first and easiest way to make a good impression with your customers. As soon as they walk in the door, you want them to feel comfortable and excited to work with you.
They might be nervous to get a tattoo from a new artist for the first time, so be sure to make your environment inviting and pleasant to be in for extended periods of time.
Cleanliness is always a must, so take the time to make your space organized and sanitized to give your clients some peace of mind.
Your studio should also be a reflection of yourself and your own personal style. Don’t be afraid to add some eccentric flare or let your traditional side show through your decor and amenities.
2. Invest in Quality Tools
If you are balling on a budget, there are plenty of ways to keep your costs low, but don’t skimp out on cheap or old tools. Although your tools do not define your art, you want to give your customers the highest quality work.
So, stay up to date with the latest tools and techniques that will help you provide the best work to your clients. And remember, you are investing in your art, so it is okay to splurge a little on some nice equipment. Your customers will be glad that you did.
3. Solidify Your Signature Styles
One way to stay ahead of your competition is to solidify your signature styles. From traditional and old school styles to realism and abstract, it is a good idea to be well-versed in a couple different areas. That way you can give your clients a variety of options.
While perfecting a singular style is great for consistency, it is not necessarily profitable for growing your client base. In other words, know your niche, but don’t let it stop you from dipping your toes in different styles and learning new techniques.
Once you feel confident in your tattoo styles, don’t be afraid to display your favorite designs around your studio. This brings us to our next point.
4. Have Your Work on Display
It is always a good idea to have examples of your artwork on display. Your private tattoo studio should showcase your designs and your favorite pieces. That way your customers can get a better idea of who they are working with and what your specialties are.
Wherever you have space in your studio, exhibit some of your best work to show your customers your design range. You can also spark a conversation with real life examples if they ask you about your favorite style or type of tattoo to give.
5. Location, Location, Location
This may be obvious, but the location of your private tattoo studio can either make or break your business. If clients have a hard time finding your studio or can’t reach you for appointments, then they most likely won’t follow through with doing business with you.
That is why it is crucial to have an easily accessible location for your business where clients can feel confident and comfortable when they walk into your studio.
Fortunately, rentable suites are available in most cities, so you can maintain a private tattoo studio in a professional working space.
6. Utilize Social Media
Whether you like it or not, social media is the future of the tattoo industry. For example, Instagram has transformed the way tattoo artists get more clients and exposure. In fact, many artists “estimate that more than 70% of their clients, if not more, come from the photo-sharing app.”
By growing your brand with a solid social media marketing strategy, you will be maximizing your potential on social platforms. As a result, potential customers can go to your page and easily view your work.
You can also try using the advertising tools that these platforms offer, such as post boosting, to gain more exposure and put yourself in front of new clients.
7. Feature Deals and Promotions
A surefire way to get peoples’ attention is to offer a special deal or promotion. A well known example of this is the Friday the 13th special where artists will give discounted flash tattoos to customers on this day.
You can take advantage of this idea and make it your own by offering discounts on certain days or for people affected by an event. You can give free tattoos to cancer survivors or discounted coverups for those looking for a more professional job.
Deals are a great way to connect with customers, and more often than not they will be happier to spread the word about your business if they are happy with what you give them.
Grow Your Business With a Private Tattoo Studio From My Creative Studios
As you can see, there are a lot of easy ways you can elevate your studio and embrace fresh ideas to get new customers. Most importantly, you need a space that can accommodate your clients comfortably and allow your creativity to blossom.
My Creative Studios offers rentable, customizable, and fully equipped studios so your tattoo business can thrive in a professional environment. Your customers will appreciate the easy check in and tidy office space, and you’ll love having the freedom to customize your studio the way you want.
Ready to rent? Reserve your studio today or schedule a tour to see how you can flourish in your own private tattoo studio with My Creative Studios.